Abstract :

The Success Of Any Organization In The Contemporary Competitive Landscape Is Intrinsically Linked To Its Ability To Not Only Attract Top-tier Talent But Also To Nurture And Retain It Over The Long Term. This Research Project, Titled "A Study On Career Growth And Retention Strategies," Focuses On Maruti Suzuki India Limited, A Leader In The Automotive Sector, To Analyze How Structured Career Development Pathways Influence Employee Stability And Organizational Loyalty. In An Era Characterized By The "Great Reshuffle" And Evolving Workforce Expectations (2023– 2025), The Automotive Industry Faces Unique Challenges, Including Digital Transformation And The Shift Toward Electric Vehicles (EVs). These Shifts Necessitate A Highly Skilled And Motivated Workforce. This Study Investigates The Correlation Between Perceived Career Advancement Opportunities—such As Promotions, Skill Enhancement Programs, And Lateral Movements—and The Overall Retention Rate Within The Organization. Research Methodology: The Study Adopts A Descriptive Research Design, Utilizing Both Primary And Secondary Data. Primary Data Was Collected Through A Structured Questionnaire Administered To A Sample Of 100 Employees Across Various Departments At Maruti Suzuki. Secondary Data Was Sourced From Annual Reports, HR Journals, And Industry Publications. Statistical Tools, Including Percentage Analysis And Weighted Average Methods, Were Employed To Interpret The Data.

Published:

04-8-2026

Issue:

Vol. 26 No. 8 (2026)

Page Nos:

246 - 259

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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