Abstract :

The Banking And Financial Services Industry Plays A Major Role In Economic Development By Mobilizing Savings, Providing Financial Services, And Promoting Investment Activities. Bank Accounts And Interest Rates Are Among The Most Important Components Of Financial Systems Because They Directly Influence Customer Savings Behavior, Investment Decisions, Borrowing Patterns, And Overall Financial Planning. This Study Focuses On Conducting A Survey On Bank Accounts And Interest Rates With Special Reference To Bajaj Finance, One Of Indias Leading Non-banking Financial Institutions. The Project Analyzes Customer Awareness Regarding Different Types Of Bank Accounts, Interest Rate Structures, Savings Behavior, Digital Banking Trends, And Customer Preferences Related To Financial Products And Services. The Study Also Evaluates Recent Developments During 2023–2025, Including Digital Banking Transformation, Rising Fintech Adoption, RBI Monetary Policy Changes, Digital Savings Systems, Online Banking Services, And Interest Rate Fluctuations Affecting Customer Financial Decisions. Primary Data Has Been Collected Through Questionnaires And Discussions With Customers, Banking Professionals, And Finance Employees. Secondary Data Has Been Collected From RBI Reports, Bajaj Finance Reports, Banking Journals, Financial Websites, And Industry Publications.

Published:

04-8-2026

Issue:

Vol. 26 No. 8 (2026)

Page Nos:

38 - 52

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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