Abstract :

Small And Medium Enterprises (SMEs) Play A Crucial Role In The Economic Development Of Emerging Economies, Yet Many Faces Significant Challenges That Threaten Their Sustainability. Among These, Effective Cash Flow Management Is A Key Determinant Of Survival And Growth. This Study Examines The Relationship Between Cash Flow Management Practices, Such As Budgeting, Forecasting, And Receivables Management, And SME Sustainability In Emerging Economies. Utilizing A Quantitative Survey Design, Data Were Collected From 320 SMEs Across Retail, Manufacturing, And Service Sectors. Descriptive And Inferential Analyses, Including Multiple Regression And Structural Equation Modelling, Were Employed To Assess The Impact Of Cash Flow Practices On Financial Stability, Operational Resilience, And Business Continuity. Findings Reveal That Structured Cash Flow Management Significantly Enhances SME Sustainability (? = 0.48, P < 0.001), With Larger Firms And Manufacturing Enterprises Exhibiting Higher Adoption Levels. Despite These Advantages, SMEs Face Persistent Challenges, Including Delayed Payments, Limited Access To Formal Financing, And Low Digital Adoption, Which Can Constrain The Effectiveness Of Cash Flow Practices. The Study Contributes To Theory By Highlighting The Mediating Role Of Firm Characteristics And Contextual Barriers, While Managerial Implications Include The Prioritization Of Structured Cash Flow Strategies, Financial Literacy, And Digital Tool Adoption. Policymakers Are Encouraged To Support SMEs Through Accessible Financing And Targeted Capacity-building Interventions. Keywords: Emerging Economies, Financial Resilience, Liquidity, Management Practices, Receivables.

Published:

29-9-2025

Issue:

Vol. 25 No. 9 (2025)

Page Nos:

722-728

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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