ISSN No:2250-3676
   Email: ijesatj@gmail.com,   

Scholarly Peer Reviewed and Fully Referred Open Access Multidisciplinary Monthly Research Journal


    A STUDY ON DIGITAL MARKETING STRATEGIES WITH REFERENCE TO RELIANCE TRENDS AT HYDERABAD

    H. Sudhakar,BH.L Mohan Raju

    Author

    ID: 1357

    DOI: Https://doi.org/10.5281/zenodo.15711164

    Abstract :

    In The Digital Era, The Fashion Retail Industry Has Increasingly Adopted Online Platforms To Connect With Consumers And Stay Competitive. This Study Investigates The Digital Marketing Strategies Implemented By Reliance Trends, One Of India’s Leading Fashion Retail Brands, With A Focused Reference To Its Operations At Suchitra Trends. The Research Explores How Reliance Trends Leverages Social Media Marketing, Influencer Collaborations, Content Creation, Search Engine Optimization (SEO), And Personalized Advertising To Enhance Brand Visibility And Drive Customer Engagement. Using A Mixed-methods Approach— Comprising Structured Surveys And Secondary Data Analysis—the Study Reveals That Reliance Trends Has Achieved High Digital Visibility, Particularly Among The 18–35 Age Group, Through Platforms Like Instagram And Facebook. Key Findings Indicate That Video Content, Influencer Promotions, And Digital Discounts Significantly Influence Consumer Buying Decisions And Encourage Repeat Purchases. However, The Study Also Identifies Areas For Improvement, Including Mobile App Usability, Regional Content Adaptation, And Deeper Personalization. The Research Concludes That Reliance Trends’ Digital Marketing Strategy Is Robust, Customercentric, And Well-aligned With Current Industry Trends. It Recommends Strategic Enhancements In AI-driven Personalization, Omnichannel Integration, And Regional Marketing To Maintain A Competitive Edge. These Insights Offer Valuable Implications For Fashion Retailers Aiming To Optimize Their Digital Outreach In A Dynamic And Evolving Market Landscape.

    Published:

    21-6-2025

    Issue:

    Vol. 25 No. 6 (2025)


    Page Nos:

    766-775


    Section:

    Articles

    License:

    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

    How to Cite

    H. Sudhakar,BH.L Mohan Raju, A STUDY ON DIGITAL MARKETING STRATEGIES WITH REFERENCE TO RELIANCE TRENDS AT HYDERABAD , 2025, International Journal of Engineering Sciences and Advanced Technology, 25(6), Page 766-775, ISSN No: 2250-3676.

    DOI: https://doi.org/10.5281/zenodo.15711164