Abstract :

The Healthcare Sector Is Undergoing Significant Transformation In Its Marketing Strategies, Driven By Technological Advancements And Evolving Patient Expectations. This Study Examines The Adoption Of Modern Marketing Strategies In Healthcare, Focusing On Digital Tools, Data Analytics, And Patient-centric Approaches. It Highlights The Shift From Traditional Methods To Innovative Practices, Such As Social Media Engagement, Search Engine Optimization (SEO), Content Marketing, And Telehealth Services. The Research Explores How Healthcare Providers Use Big Data To Personalize Marketing Efforts And Enhance Patient Experiences, While Emphasizing The Importance Of Regulatory Compliance And Patient Privacy. The Findings Suggest That These Modern Strategies Not Only Improve Patient Satisfaction And Engagement But Also Contribute To Better Healthcare Outcomes And Competitive Advantages For Healthcare Organizations. This Study Offers Insights Into Effective Contemporary Marketing Practices In Healthcare, Providing A Framework For Navigating The Evolving Digital Landscape.

Published:

21-6-2025

Issue:

Vol. 25 No. 6 (2025)

Page Nos:

707-715

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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