Abstract :This Study Explored The Influence Of Financial Technology (FinTech) On The Operational And Financial Performance Of A Leading Private Sector Bank Over A Five-year Period. Drawing Exclusively From Secondary Data Such As Annual Reports And Financial Statements, The Study Analyzed How The Integration Of Digital Platforms Such As Mobile Banking, Corporate Digital Banking, Self-service Kiosks, And Digital Transaction Systems Contributed To Service Delivery Improvements. The Evolution Of IMobile Pay And InstaBIZ, Along With Increases In Daily Digital Transactions, Indicated A Significant Shift In Customer Preferences And Service Design. Furthermore, The Consistent Rise In Digital Adoption Suggested That The Bank Had Effectively Positioned Its FinTech Offerings In Alignment With Consumer Behavior And Market Trends. Key Words: 1. FinTech, 2. Financial Performance, 3. Operational Performance, 4. Digital Banking, 5. Mobile Banking. |
Published:21-6-2025 Issue:Vol. 25 No. 6 (2025) Page Nos:702-706 Section:Articles License:This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. How to CiteG. VENKAT RAO,Dr. K. Pushpa Latha, A STUDY ON FINTECH AT ICICI BANK , 2025, International Journal of Engineering Sciences and Advanced Technology, 25(6), Page 702-706, ISSN No: 2250-3676. |