ISSN No:2250-3676
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Scholarly Peer Reviewed and Fully Referred Open Access Multidisciplinary Monthly Research Journal


    A STUDY ON FINTECH AT ICICI BANK

    G. VENKAT RAO,Dr. K. Pushpa Latha

    Author

    ID: 1350

    DOI: Https://doi.org/10.5281/zenodo.15711040

    Abstract :

    This Study Explored The Influence Of Financial Technology (FinTech) On The Operational And Financial Performance Of A Leading Private Sector Bank Over A Five-year Period. Drawing Exclusively From Secondary Data Such As Annual Reports And Financial Statements, The Study Analyzed How The Integration Of Digital Platforms Such As Mobile Banking, Corporate Digital Banking, Self-service Kiosks, And Digital Transaction Systems Contributed To Service Delivery Improvements. The Evolution Of IMobile Pay And InstaBIZ, Along With Increases In Daily Digital Transactions, Indicated A Significant Shift In Customer Preferences And Service Design. Furthermore, The Consistent Rise In Digital Adoption Suggested That The Bank Had Effectively Positioned Its FinTech Offerings In Alignment With Consumer Behavior And Market Trends. Key Words: 1. FinTech, 2. Financial Performance, 3. Operational Performance, 4. Digital Banking, 5. Mobile Banking.

    Published:

    21-6-2025

    Issue:

    Vol. 25 No. 6 (2025)


    Page Nos:

    702-706


    Section:

    Articles

    License:

    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

    How to Cite

    G. VENKAT RAO,Dr. K. Pushpa Latha, A STUDY ON FINTECH AT ICICI BANK , 2025, International Journal of Engineering Sciences and Advanced Technology, 25(6), Page 702-706, ISSN No: 2250-3676.

    DOI: https://doi.org/10.5281/zenodo.15711040