Abstract :

This Study Explores The Investment Behaviours, Preferences, And Strategies Of Individual Investors, Focusing On The Compatibility Of Various Financial Instruments With Personal Financial Goals. Through A Mixed-methods Approach Utilizing Both Primary Data From Structured Questionnaires And Secondary Data From Literature And Reports, The Research Aims To Uncover How Psychological Factors And Financial Literacy Influence Investment Decisions. The Findings Indicate That While Fixed Deposits Remain The Most Preferred Investment Avenue, There Is A Noticeable Trend Among Younger Investors Towards Diversified And Digital Investment Options. Behavioural Patterns Such As Loss Aversion, Overconfidence, And Reliance On Professional Advice Emerged As Significant Factors Shaping Investment Strategies. Additionally, Despite High Satisfaction Levels With Returns, Many Respondents Identified High Expenses And Lack Of Knowledge As Primary Barriers To Effective Financial Planning

Published:

21-6-2025

Issue:

Vol. 25 No. 6 (2025)

Page Nos:

630-637

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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