Abstract :

This Paper Focuses Primarily On The Role Of Email Marketing And E-commerce. Email Marketing Is One Of The Most Modern Means And Marketing Methods In The World. The Modern Information And Communication Technologies Also Facilitate The Circulation And Sending Of Electronic Messages With The Highest Quality And Accuracy. In Addition, Email Marketing Campaigns Help To Increase The Sale Of Products In Electronic Shops And To Target Customers Efficiently And Legally. However, Despite The Benefits Of Email Marketing, There Are Also Many Negatives That Constitute A Real Obstacle To Promotion And Marketing Via This Messaging System. Through Well-planned Campaigns, Companies Can Improve Customer Engagement, Increase Website Traffic, And Boost Online Sales. Furthermore, Email Marketing Allows For Legal And Efficient Targeting Of Specific Customer Segments Based On Preferences And Behavior. However, This Method Is Not Without Challenges. Issues Such As Spam Filters, Low Open Rates, And Customer Privacy Concerns Can Reduce The Overall Effectiveness Of Campaigns. This Paper Examines The Key Strengths And Weaknesses Of Email Marketing, And Provides Insights Into The Best Practices That Help Overcome Its Limitations. By Leveraging Its Benefits And Minimizing Its Drawbacks, Businesses Can Make Email Marketing A Powerful Tool For Growth In The Digital Marketplace. Keywords: Email Marketing, E-comm

Published:

21-6-2024

Issue:

Vol. 24 No. 6 (2024)

Page Nos:

190-194

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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