Abstract :

The Integration Of Artificial Intelligence (AI) Into Human Resource Management (HRM) Is Reshaping The Way Organizations Attract, Manage, And Retain Talent. This Study Aims To Explore The Impact And Effectiveness Of AI Tools And Technologies In HR Functions At Reliance Smart, A Prominent Player In The Indian Retail Sector. The Research Focuses On Understanding How AI Applications—such As Automated Recruitment Systems, Predictive Analytics, Employee Engagement Tools, And Performance Management Platforms Are Being Utilized To Enhance HR Operations. Through A Combination Of Surveys And Interviews With HR Professionals And Staff At Reliance Smart, The Study Analyzes The Benefits, Challenges, And Future Potential Of AI In HRM. The Findings Suggest That AI Contributes To Increased Efficiency, Data-driven Decisionmaking, And Improved Employee Experiences, While Also Highlighting Concerns Related To Data Privacy, Job Displacement, And Skill Gaps. The Study Concludes By Offering Strategic Recommendations For Effective And Ethical AI Integration In HR Practices At Reliance Smart. Key Words:- AI, Reliance Smart, Human Resource, Impact, Study

Published:

20-6-2025

Issue:

Vol. 25 No. 6 (2025)

Page Nos:

496-504

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite