Abstract :

Using Push Notifications, Companies Can Address Their Smart Phone App Users With Advertising Messages. Each Of These Notifications Can Mean Added Value For Smart Phone Usersin Terms Of Content, But Also Disruption And Interruption. It Is Therefore Important For Advertisers To Understand How The Frequency Of Message Delivery Influences Consumer Acceptance. The Systematic Review Is Based On The PRISMA Method And Initially Identifies A Total Of 18,725 Potentially Relevant Scientific Papers. The 17 Research Articles Included In The Qualitative Synthesis Show That Push Notifications Are Suitable For Encouraging Users To Use An App And Establish New Habits. App Usage Increases With Frequency, With Particularly Active Users Tolerating Higher Frequencies. At The Same Time, It Is Also Shown That Too High A Frequency Can Be Perceived As Disturbing And Users Should There-fore Be Given The Opportunity To Determine The Frequency With Which They Receive Notifications. A Gap In Research Has Been Identified In Particular In Studies That Look At Real Observed Behavior Of App Users Instead Of Behavior Reported Via Questionnaires And Examine The Interaction Of Frequency, Content And Presentation Of Notifications.

Published:

09-6-2025

Issue:

Vol. 25 No. 6 (2025)

Page Nos:

277-283

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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